OUR STORY

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Designed By Women For Women

GIOIA was created when Agnes our founder found herself in search of the perfect everyday laptop bag.  Agnes is a dynamic entrepreneur who is always on the go and has a versatile lifestyle. She was seeking something that was multifunctional,  minimalistic yet elegant. However, she discovered most designer bags didn’t fully consider all of these needs, hence this is why GIOIA is born.

Tote Your Life With Joy

GIOIA is derived from the Italian word which means "JOY" and "PRECIOUS". Our mission is to ensure that every woman can carry their handbag with joy. 


In this age of modernism, women are steadily becoming more independent, playing multiple roles concurrently.  Our aim is to empower urban professionals in their multifaceted lifestyle, who strives for fulfillment through minimalism.